Dynamic Homepage Personalization Using Machine Learning

For years, UI designers and website developers have strived to create products and services that connect with users, surpass their expectations, and leave a positive impression. With machine learning, this goal can be taken to a new level, while also providing cost-saving benefits to the development process.

Photo by Igor Miske on Unsplash

UI designers struggle to map out the interconnectedness because they just don’t deal with all of those variables across different parts of the customer’s preferences at the same time.

Let’s talk about the homepage of your website, which is the first thing your customers see when they access it. This first experience is crucial.

Have a look at this example. You can easily spot the difference in the user interface design between Starbucks’ websites in the US and Japan.

Differences between Starbucks’ website in the US and Japan

Why is that so?

It’s because the Japanese prefer this particular style over others and it makes…